About

We help Shopify store owners know what their business is worth—and what to do about it.

Whether you’re thinking about selling, looking to buy, or just curious about your store’s market value, we built this platform to give you clear, data-backed answers without the gatekeeping.


Who We Are

We’re a team of ecommerce business brokers and valuation specialists who have worked on hundreds of Shopify store acquisitions. We’ve seen what sellers get wrong when they price their own stores. We’ve watched buyers overpay because they didn’t know which questions to ask. And we’ve noticed that most valuation tools either hide the real number behind a paywall or spit out a generic estimate with no explanation.

We built this tool to fix that.


What We Do

Free, instant Shopify store valuations. Enter your store details and get a baseline market estimate immediately. The number is real and based on current market multiples—no paywall, no bait-and-switch.

Want to understand why your store got that multiple? We’ll send you a comprehensive breakdown: which factors increased your valuation, which ones held it back, and what you can do to improve it before listing. That report is also free. We ask for your email to deliver it—nothing more.

Guides that actually explain things. Our blog covers everything from how to calculate SDE correctly to which marketplace will get you the highest sale price. We don’t do vague advice. Every guide includes real multiples, real platform comparisons, and insights from actual deal experience.

Broker-level knowledge, publicly available. Most of what we publish is the same analysis we use internally when advising sellers and buyers. We believe transparency gets better results than secrecy.


Why Trust Us

We’ve reviewed hundreds of Shopify acquisition deals. We know what legitimate revenue verification looks like and what the pre-sale ad blitz looks like. We understand how a supplier concentration issue affects valuation, and why a store with diversified traffic commands a higher multiple.

Our valuation methodology is based on real market data—the same multiples buyers are actually paying in 2026, not outdated formulas from 2020.

You can read our full methodology in our valuation guides, or run the tool right now to see it in action.


What We Don’t Do

We don’t charge for valuations. We don’t sell your data to brokers or third parties. We don’t push you toward any specific marketplace unless it genuinely fits your situation.

If you decide to sell your store through a broker or platform, that’s your decision. Our job is to make sure you walk into that conversation knowing exactly what your business is worth.


Get in Touch

Questions about the tool? Feedback on a guide? Want to discuss a partnership?

Email us at [email protected]

We read every message. We reply to most within 24 hours.